With the economy gradually showing signs of improvement, the competition between organizations for talent are going to be high which makes programs like work-life balance a crucial business response to the changing workplace. Organizations that are interested in maintaining a diverse workforce, retain experienced and knowledgeable employees and attract new talent cannot afford to overlook the work-life balance concerns of today’s workforce. In fact many organizations have already started using work-life initiatives like flexi-timings, extended maternity/paternity leaves, concierge services etc. to recruit and retain employees. Senior Management and HR practitioners can affect recruitment and retention by first understanding the importance of work-life balance programs in today’s workplace and then championing strategies that maximize the effectiveness of work-life balance initiatives. Introducing such flexible work options can help in improving employee morale and retention, reduce uns...